Digital Marketing / Advertising / Online Marketing are some of the most used terms of this marketplace today. However, it is sadly just a couple of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it vital for today’s business specific person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in fact marketing of your products or services onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is it. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing can be a wider concept than the social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing aside social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It is a way to get higher rankings planet search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it helps you stand out one of several sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple era. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy within so as support keep reminding them about their visit to your website.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a huge digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771